LEVA Hotels Introduces 5-Star Luxury Brand ‘Zen by Leva,’ with First Property Set to Open in Saudi Arabia

Dubai, UAE – LEVA Hotels, a dynamic homegrown hospitality brand, is thrilled to announce the official launch of Zen by Leva, its new 5-star luxury brand. The brand was unveiled at the prestigious Future Hospitality Summit in Dubai and marks a major milestone for LEVA as it expands into the luxury segment. The first Zen by Leva property is set to debut in Saudi Arabia, offering a fresh perspective on luxury that focuses on personalized, enriching experiences for travelers seeking more than traditional opulence.

The Evolution of LEVA Hotels

LEVA Hotels, which opened its first 4-star property in Dubai in 2019, has quickly grown to manage 11 properties across the Middle East and Africa. With the MENA hospitality market forecasted to reach $32 billion by 2026, LEVA has positioned itself as a leader by embracing innovation, technology, and exceptional service. The introduction of Zen by Leva represents a bold step forward in the brand’s evolution, catering to the modern luxury traveler who seeks both comfort and deeper personal journeys.

Zen by Leva: Redefining Luxury

Zen by Leva sets itself apart by offering a unique blend of sensory and soulful experiences. Today’s luxury travelers are looking for more than just beautiful accommodations; they desire transformative experiences that resonate on a personal level. Zen by Leva taps into this trend by offering curated experiences that engage the senses and inspire both internal reflection and external exploration.

Anand, Founder & CEO of LEVA Hotels, emphasized the brand’s vision:
“Zen by Leva was created to cater to the evolving desires of luxury travelers. We believe true luxury is about enriching the soul, not just providing opulence. This brand is designed to offer experiences that inspire personal growth while indulging the senses.”

Saudi Arabia to Welcome First Zen by Leva Property

The first Zen by Leva property will open in Saudi Arabia, aligning with the Kingdom’s Vision 2030 initiative, which aims to boost tourism’s contribution to the economy. With the Saudi hospitality sector projected to grow at a compound annual growth rate of 12%, this 5-star hotel will offer world-class amenities and cultural experiences tailored to both UMRA travelers and those exploring the Kingdom’s rich heritage. The property will seamlessly blend local traditions with global sophistication, creating an ideal setting for personal discovery and immersive travel experiences.

Zen’s Commitment: Elevating the Luxury Experience

The Zen by Leva brand embodies the promise of “Elevating Senses,” focusing on providing luxury travelers with experiences that engage all five senses. According to a report by Bain & Company, 78% of luxury consumers prioritize personalized services. In response, Zen by Leva will offer an elevated sensory experience, combining adventure and reflection, and delivering the perfect blend of comfort and personal growth.

Strategic Investment and Expansion Plans

LEVA Hotels has committed an initial $15 million investment to fuel the growth of the Zen by Leva brand. With plans to acquire 1200 keys across Saudi Arabia, Egypt, Morocco, Qatar, and the UAE by 2027, LEVA is confident in the rising demand for luxury experiences across the region.