How Elsa Hosk’s Soho Apartment Reflects Her Style

When supermodel Elsa Hosk first stepped into her Soho apartment, it wasn’t the glamorous space fans now see on IGTV. The Victoria’s Secret Angel had always dreamt of a New York City apartment with a particular style, something that reflected her personality and her long journey through the fashion industry.

At just 15 years old, Elsa started saving for her dream space, imagining every detail of what her home would look like. When she finally made the purchase, it was a bare bones Soho loft in a landmark building—super old, with huge mezzanine ceilings and generous square footage. But it came with challenges; she had to tear out and start over due to the extensive renovation the space needed.

The process took 2 years, full of obstacles like city approval, building codes, and endless decisions about interiors. From a one-bedroom with a single bathroom, she transformed it into a light-filled haven with bay windows, an en suite bedroom, and a walk-in closet that any cover girl would envy. Elsa personally worked on the renovate plan, hiring designers who shared her vision of mid-century modern charm mixed with vintage pieces.

To bring warmth and a touch of homeland comfort, she added a Märta Mås Frätterström rug, Swedish glassware, and furniture by Erik Buck, Ico Parisi, and Mario Bellini. She scoured vintage dealers for rare finds and filled the space with unique furniture that told stories. Even her cat, Sanu, found the perfect spot by the bow windows, basking in the soft city light.

Today, her Soho apartment stands as a symbol of persistence, taste, and transformation. Every corner—from the vintage tub to the shelf of beauty products—reflects her evolution from a young girl with a dream to a woman who built her own world, one thoughtful renovation at a time.