Regional beauty influencers are breaking boundaries by sharing their unique styles with the world. They not only showcase groundbreaking trends but also educate and inspire their audience with expert insights. Their tutorials simplify complex looks, while their reviews keep fans updated on the latest product launches. Always on the radar, these experts are redefining beauty standards with fresh, creative approaches.
Mohammed Hindash

Dubai-based Mohammed Hindash is an internationally acclaimed makeup artist and beauty visionary known for his renowned artistry. His signature seamless colour transitions have redefined the industry, inspiring artists worldwide.
By launching his namesake beauty line, Hindash debuted the groundbreaking Beautopsy palette, an innovative, multi-functional gradient powder that revolutionised makeup application with its unparalleled versatility in contouring, shading, and blending.
He has collaborated with global beauty giants and earned accolades for his work, building a bridge between art and beauty. By consistently setting new standards, he has cemented his status as a trailblazer in the industry.
Mona Kattan

Mona Kattan, a former Global President of Huda Beauty, has been a driving force in the beauty world. She co-founded the brand with her sisters, Huda and Alya Kattan, launching a makeup artist line in 2013. Their faux lashes debut at Sephora was a massive success, selling out immediately. Over the years, the company has introduced groundbreaking products, including body foundation, lip contouring pencils, melted eyeshadow, and 3D highlighters, now available at leading retailers like Harrod’s and Net-a-Porter.
Her deep love for fragrance led her to create Kayali, a luxurious and innovative project inspired by Middle Eastern traditions. Launched in 2018, the collection debuted with four scents, including Déjà vu White Flower | 57, redefining modern perfumery with a contemporary approach to layering. Her passion has turned Kayali into a global phenomenon, with its products embraced by fragrance lovers worldwide.
Beyond business, Mona’s fun-loving attitude and positive energy shine through her inspiring content on social media, where she engages with 2.2 million Instagram followers. Featured on the cover of WWD, Entrepreneur Middle East, and Cosmopolitan Middle East, she continues to influence the industry while residing in Dubai and expanding her brand’s global reach.
Joewsef Maalouf

Joewsef Maalouf is a pioneer in the Arab beauty industry, known for making skincare education more accessible. As an esthetician and the art director of SkinFits, she started her journey in 2018, creating a trusted platform that promotes self-acceptance and real skin. Her expertise has earned her recognition as an award-winning skinfluencer, shaping beauty standards across the region.
Beyond social media, she brings her love for skincare to life through her beauty institute, where she trains professionals. As a mother, she balances her passion with family time, often sharing trusted advice from her summers spent refining her craft. Through YouTube and Instagram (@SkinFits), she continues to be a leading voice in promoting inclusivity and guiding followers with real and effective solutions.
Yara Alnamlah

Yara AlNamlah, a Saudi beauty entrepreneur, has been a favourite on social media since her teen years. Her journey from a makeup lover in childhood to a successful name in the beauty industry is truly inspiring. In 2024, she continues to shine with ventures like Treat Salon, Treat Luxury Spa, and collaborations with Selfridges.
Balancing her passion for art and architectural studies, she embodies modernity, culture, and style in the GCC and beyond. Through Moonglaze and her role in WMM Holding, she influences both hospitality and beauty, proving that a lit-from-within glow comes from both confidence and expertise.
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