Exclusive Interview with Mangala Wijesinghe, Chairman, Sri Lanka Export Development Board (EDB)

EDB – Youthfull Habits Interview feature 

Mangala Wijesinghe, Chairman, Sri Lanka Export Development Board (EDB)

At Gulfood 2026, Sri Lanka showcased a strategic approach to expanding its global trade footprint, with a strong focus on enhancing export competitiveness and unlocking new market opportunities. Janak Badugama, Director of Export Agriculture at the Sri Lanka Export Development Board (EDB), highlighted the nation’s efforts to elevate quality-driven exports, empower small and medium enterprises, and accelerate growth across key Middle Eastern markets.

• Sri Lanka is introducing several innovative and ready-to-eat products at Gulfood 2026. How do these reflect changing global consumer preferences for health, convenience, and sustainability?

The introduction of ready-to-eat and innovative products reflects a global shift toward convenience, healthier lifestyles, and more mindful consumption. These offerings are designed for busy, health-conscious consumers who value nutrition, quality, and sustainability, allowing Sri Lankan exporters to meet modern demand without compromising on flavor or authenticity.

This same market readiness is reflected domestically, as Sri Lanka prepares for EXPO 2026 at BMICH, Colombo), organized by the Export Development Board. The event will showcase 700+ stalls across agriculture, industrial products, and export services, with 1,000–1,500 international buyers, alongside investment forums, industry dialogues, culinary showcases, and cultural events, highlighting Sri Lanka’s uniqueness to the global market.

• How does the Sri Lanka Pavilion highlight the country’s rich culinary heritage while catering to modern, international tastes?

The pavilion balances tradition and innovation by showcasing classic Sri Lankan flavors alongside modern formats and premium packaging. Through curated product displays, tasting experiences, and demonstrations, visitors can experience authentic culinary heritage presented in ways that resonate with contemporary, globally aware consumers.

• Can you share how Sri Lanka’s organic, herbal, and functional food offerings are aligned with lifestyle trends among younger consumers in the Middle East?

Organic, herbal, and functional products cater directly to the preferences of younger, wellness-focused consumers who prioritize natural ingredients and holistic nutrition. These offerings, which include herbal teas, functional beverages, and plant-based snacks, are designed to support active lifestyles and align with regional trends emphasizing health, sustainability, and authenticity.

• What role does sustainable and ethically sourced production play in Sri Lanka’s food exports, and how is this communicated to global buyers?

Sustainable and ethically sourced production is central to Sri Lanka’s value proposition. Exporters highlight these practices through product labeling, traceability systems, and interactive demonstrations at the pavilion, ensuring buyers understand that Sri Lankan products are responsibly sourced, environmentally friendly, and aligned with global expectations for quality and accountability.

• How do first-time Sri Lankan exporters leverage events like Gulfood to introduce new products and gain visibility in international markets?

For first-time exporters, Gulfood provides a platform to showcase new products, test market appeal, and connect with international buyers. Participation in the pavilion helps SMEs gain exposure, credibility, and opportunities for long-term partnerships. Looking ahead, this approach is guiding Sri Lanka’s preparation for Gulfood 2027, where the country aims to present an even more diversified, investment-ready, and premium export portfolio while strengthening its global presence.