Elyanna for Coach: The Fashion Partnership You Need to Know

Elyanna, known for her passion for music, became the face of the brand for Coach’s Ramadan campaign. This partnership blends her Arab world roots with stylish pieces like the Chain Tabby bag, featuring bold chain straps, a classic silhouette, and desert-inspired tones.

Her childhood memories of borrowing her mother’s vintage Coach bag for a special occasion bring a nostalgic touch to the campaign. Raised in Nazareth in a Christian family, Elyanna reflects on the serenity and connection that Ramadan brings to Arab communities through reflection and togetherness.

In 2023, Elyanna made history at Coachella as the first singer to perform in Arabic, gaining global attention. She continues to inspire with back-to-back performances in Abu Dhabi, India, including Mumbai and Ahmedabad, as part of Coldplay’s Music of the Spheres World Tour in 2025.

Her sartorial statements on the stage highlight her Palestinian heritage, showcasing tatreez embroidery, keffiyehs, and coins that reflect her identity and beliefs. Styled by her sister, Tali Marjieh, her stage looks balance purity, simplicity, and timelessness while supporting Middle Eastern brands.

With her collaborative track, “We Pray,” Elyanna spreads hope and light, delivering key messages through Arabic vocals. Her music connects with listeners, pushes culture, and reflects her mission to break boundaries and raise awareness of talents from the Arab world.