Basma Abu Ghazaleh – Luxury Meets Modesty in Fashion

During Today’s Morning Coffee, I had the pleasure to see how Basma Abu Ghazaleh, the Dubai-based founder of the fashion brand Kage, truly blends contemporary, effortless, and playful styles. She started her brand ten years ago with a strong vision of creating designs that felt both local and international, something she is proudly expanding even further internationally today.

While working towards even bigger success, Basma Abu Ghazaleh shared her inspiration and plans as she joins Morning Coffee to discuss fashion and the exciting future of her creative journey. Watching her journey unfold has been inspiring, especially seeing how she balances global influence with deep regional roots.

Describe your morning routine

My morning starts with a simple mindset — I sip my coffee slowly while checking emails, preparing my mind for the day ahead. Once done, I take a refreshing shower and follow my skin routine by cleansing my face, making sure to feel awake and energized.

Before heading to the studio, I take my vitamins, including D3 and Kage, and never skip breakfast even if I’m not too hungry. This smooth routine keeps me balanced and ready to create with full energy.

What is you first fashion memory?

That early adventure with garbage bags and homemade headbands taught me that fashion is not just about perfect materials, but about imagination and heart. Seeing my younger cousin dress up in my DIY dresses felt like a real achievement at the age of 10, and taking those first proud pictures marked the start of a lifelong love for design.

Now, when I think about how I created outfits from almost nothing, it reminds me how important it is to stay playful and bold in fashion. Those early experiments shaped my journey and gave me the fearless spirit to create professionally later on.

How has Kage evolved and what can we expect in the future?

Kage has come a long way since it first launched its collections. The brand’s DNA has evolved, blending aesthetically pleasing designs with a more mature approach. The introduction of new accessory lines has been a significant milestone in its journey, adding more depth to its overall offering.

Looking ahead, we can expect Kage to continue expanding its international reach, with the brand planning more launches and diversifying its designs. The AW19 collection marked a notable shift, and future collections are set to further elevate the brand, attracting a global audience through its website and other platforms.